Rightsholder management
Unlocking and enhancing revenue streams for rightsholders across the globe.
We partner with professional cyclists, influencer riders, and elite teams to turn sporting performance and audience influence into real, sustainable revenue. Whether you’re racing WorldTour, leading gravel adventures, or building a lifestyle brand on two wheels, we help you commercialize your platform with clarity, purpose, and global reach.
We partner with professional cyclists, influencer riders, and elite teams to turn sporting performance and audience influence into real, sustainable revenue. Whether you’re racing WorldTour, leading gravel adventures, or building a lifestyle brand on two wheels, we help you commercialize your platform with clarity, purpose, and global reach.
Strategic Representation
We act as your commercial partner, not just your agent.From career-long planning to campaign-specific strategy, we position you with the right brands, audiences, and platforms. We make sure your identity and values are aligned with the partnerships you sign, and we negotiate on your behalf with full transparency and long-term thinking.
Sponsorship & Brand Alignment
We connect you to the right partners—not just the highest bidder.We source, pitch, and secure sponsorships that are tailored to your image, audience, and ambitions—whether that’s endemic cycling brands or forward-thinking global companies. We help craft brand relationships that are authentic, long-term, and commercially meaningful.
Influencer Campaign & Social Activation
Turn your influence into income—on your terms.If you’re building an audience through content, we help you maximize it. We manage brand deals, campaign delivery, and reporting, so you can focus on riding and creating. From paid partnerships to long-term ambassador roles, we ensure you’re compensated properly—and consistently—for your value.
Rights Management & Asset Packaging
Your image, your story, your value—managed professionally.Whether you’re a rider or team, we help you define your commercial assets, package them for sponsors, and leverage every opportunity—from media rights and merchandise to events and digital content. We protect your IP and build scalable, revenue-generating brand systems around it.
Global Revenue Streams
Your brand doesn’t stop at the start line. Neither should your income.We unlock commercial opportunities across markets—Europe, North America, Asia, and beyond. From cross-industry collaborations and brand licensing to digital content monetization and international sponsor brokerage, we help you grow a global business around your name and team.
Team & Rider Commercial Operations
Professionalism that matches your performance.We work with pro cycling teams to manage sponsor relationships, coordinate asset delivery, structure commercial departments, and grow long-term revenue lines. We act as an extension of your management—helping you focus on sport while we focus on business.
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