Meet the founder
James Mitri
Professional cyclist
James Mitri’s journey began in the pro peloton—racing against the best in the world across some of cycling’s most iconic WorldTour events.
But behind the scenes, James always had an eye on the bigger picture: the business, the partnerships, the strategy that fuels elite sport.
In 2021, he founded Global 6 United, his own professional cycling team—bringing together athletes from across the world under one united, purpose-driven banner. It was more than a team; it was proof that with vision and commercial clarity, anything is possible in modern cycling.
As James transitioned from athlete to entrepreneur, he quickly became a trusted consultant for WorldTour teams, global brands, and fellow pros and influencers—helping others secure partnerships, grow their personal brands, and navigate the complex world of sports business.
That experience sparked a bigger idea. One that led to the launch of DigitalSportsIQ—a performance-led agency built for the modern era of sport.
With the athlete’s mindset, commercial acumen, and a global network across the cycling world, James now helps brands, riders, and rights holders unlock their full potential through strategy, content, partnerships, and more.
He’s lived it. Now he builds it.
But behind the scenes, James always had an eye on the bigger picture: the business, the partnerships, the strategy that fuels elite sport.
In 2021, he founded Global 6 United, his own professional cycling team—bringing together athletes from across the world under one united, purpose-driven banner. It was more than a team; it was proof that with vision and commercial clarity, anything is possible in modern cycling.
As James transitioned from athlete to entrepreneur, he quickly became a trusted consultant for WorldTour teams, global brands, and fellow pros and influencers—helping others secure partnerships, grow their personal brands, and navigate the complex world of sports business.
That experience sparked a bigger idea. One that led to the launch of DigitalSportsIQ—a performance-led agency built for the modern era of sport.
With the athlete’s mindset, commercial acumen, and a global network across the cycling world, James now helps brands, riders, and rights holders unlock their full potential through strategy, content, partnerships, and more.
He’s lived it. Now he builds it.
.png){kind=icon}
